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How Is McDonald’s Different In Sweden?

– I am here to try all the unique things that they have on the menu here, including McVegan. In a country
where one out of 10 people is either vegan or vegetarian, does the burger really
live up to its hype? First off, falafel. In four or nine pieces with yogurt and herb dip. It comes in a little dry packet like that, but then you get the added dipping sauce. You can choose from a
massive selection of them. A little but spicy, like a little
bit herby. It’s really dry. Now for the Chicken and Hummus Salad. The chicken’s cooked really nicely. The whole thing’s got like a really big range of flavors in there. As well as normal fries,
McDonald’s does sweet potato fries. They’re not bad, they’re
just not overwhelmingly sweet potato-y. I think it’s probably just because of the grease and the salt. This is so good. This thing is genuinely
like the king of dips. This is just a peasant
dip, this is the dip king. It looks like a really,
really luxurious dip. Woah! That smells like truffles. It’s got really, really, really truffle-y, mushroom-y aftertaste. It just immediately tastes like a standard McDonald’s mayo. Yes, that is beer on the menu. It’s served in selected
European and Asian countries. What I’m expecting is quite citrus-y, and slight bitterness in the aftertaste. Hoping it actually lives up to that. It’s alright, maybe if you
have really flavorsome food, and you have this too, somehow
it’ll complement each other. It’s really nothing to write
home from Stockholm about. Last, but not least, the McVegan. The patty was developed
specifically for McDonald’s by Anamma, now Orkla
foods, a niche food company from southern Sweden, and
at just 25 Swedish Krona, (that’s $2.75) it’s a bit of a bargain. That yummy looking sauce? It’s got vegan McFeast
sauce in it, and ketchup. So apparently when this
was developed in 2017, what gives it its really,
really quite vibrant red color is the soy protein. It’s mixed with tomato powder, onions, and peppers. So what you’re expecting
from here is quite like a juicy soy protein burger but with quite a strong vegetable
taste to it as well. I think what really helps is
it’s got pickle in it as well. The pickle and the burger
go together really nicely. It’s got some ketchup in there. You can see that it’s got some onions. Yep, quite a bit of pickle actually. It’s not really, really
flavorsome, it just tastes like quite a good standard veggie
burger made of soy protein. It certainly looks very, very impressive. I really like the color of it. The McVegan: probably wasn’t worth coming all the way to Stockholm for. I can understand why people
get really crazy about this, it’s a cool thing on the menu. It’s probably just them
trying to keep up with other really popular
burger chains in Sweden that offer really good
vegetarian/vegan menus. The mayo’s good; best thing
on the menu in my opinion is the garlic dipping sauce. A nice little pot of garlic mayo heaven.

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Lo’s Vegan Experience in Scandinavia

So we’re here at the Blue Lagoon after our long flight well i was actually five hours but it was the most uncomfortable flight ever yeah yeah my sweat on me constantly yeah well she was in the middle I just have to say that this dish vegan meatloaf with amazing side salad sweet potato salad potato salad while roasted potatoes and a medley of like fresh veggies it’s so good it’s got a mushroom gravy with a raspberry sauce that supposed to resemble like cranberry sauce it’s so good I’m in love with this even women is going crazy for it okay guys so it’s day two of our Icelandic trip in Reykjavik and we’ve decided to have lunch at a traditional Icelandic restaurant it’s called low key and I’ve ordered myself a vegetarian platter but I’ve asked them to take out the cheese and the butter off of my bread and I haven’t tried it yet but it looks good it smells really good got traditional rye bread is like sweet chewy nice so good traditional I splendid flatbread let’s try that we’re as well is a quinoa medley with like vegetables and potatoes and roasted potatoes and then a basic garden slip salad with like a balsamic dressing it’s got pumpkin seeds on it I’ve already tried the quinoa and it’s good it’s got like a pickle sort of flavor which I really like Icelandic food is very heavy and like pickling and like preserving so yeah this is perfect and it’s warm and just filling like making my my soul happy all right okay so now we’re at the Harbor and I’m trying to capture the beautiful mountains can you see them the crowds moving really really fast here and a moment ago is hailing and it was really great and now the sun’s coming out and you can see the mansions a whole lot better correct so at the end of day three we made it in time for our free dinner I had roasted potatoes rice corn niblets frozen veggies which whatever i’ll take salad and lots of bread and oddly enough it was perfect and I feel satisfied and I’m actually ending the night with some red wine to kind of just unwind it’s been a long long day it’s been an eventful last couple days and so every day is a moment worth celebrating you know basically treat every day like it’s your last you never know what’s going to happen in this world and you just want to treat it as if it’s the last okay so good night all right morning guys II woke up to first of all you can see the Sun is rising so pretty that is and then behind us Rick glacier / mountain there’s like a waterfall I can get to it there we go and we’re seeing in that little Hut anyways i’m off for breakfast and then we’re off for excursions and and i’m going to show you guys what is available for me for breakfast I had no freaking clue might is be a bunch of bread and jam which has a great but it’s better than an animal carcass and peace out we have made it to the crashed airplane it’s more like literally in the middle of nowhere and I’m just going to show you there’s the plane the famous plane crash plane morning guys its day six day six of our chip no sick ok so I made a few mistakes today is deep pore of our trip and we’ve departed now off to Norway where in the hay this I’m frustrated guys because I was really pissed off last night we ordered a pizza that was the size of my palm and I thought it’s going to be a lot bigger and i was making jokes because it was as if a else was eating the pizza i’m hungry and i was tired and I’m still feeling really grouchy but it was a savior at the airport a Joe and the juice and so we’re having strawberry banana smoothies and a avocado tomato sandwich on a very interesting paper I’d what it tastes really delicious anyways guys off to Norway very tired but very excited to see what’s ahead alright guys so today is our second day in Oslo we had a really great night last night we walked through the streets of oz whoa downtown here like the harbourfront area and saw quite a bit actually for one night and we had a lovely dinner Reuben loved it I’m me it was ok anyways today’s new today and we just had an amazing lunch at a place called the Loving Hut and it was a vegan and so I documented some of the pictures we both had the shwarma wrap which was part of this world it had the fake meat but I had lots of vegetables the sauce is really delicious honestly it’s amazing so we only ate half of it we’re apt to the second one up and put in our bags because right now we’re off to the viking museum and we’re learning that foods a little more expensive than we budgeted for so that will be our snack if we get hungry and hopefully if we can make it in time maybe go back to the loving hut for dinner to try their chef burger which was their second best seller anyways guys it’s a beautiful day here and we’re feeling good energized pumped all right good Morgan today I am in where are we bergen bergen norway so i have another video in a few days um the last one was in oslo and our last day and also and so i just want to show you guys just a little bit those are the old buildings kind of what Bergen is known for so we were in Oslo and then we left early morning and we took a really awesome train right actually to a little place called Flom & Flom was in the area of like the fjords so when we arrived we did this beautiful snowshoeing hike and I was a little apprehensive at first cuz I’ve never done it before so I was like oh god this could be really hard um actually it was so much fun like so much fun and then the next day which was yesterday we did a few words tour he had a bit of a late start to the day and I had a vegan burrito which I was thankful I’m lucky to have to have hi guys so we made it to a dense safely and we’re actually very tired we’ve had a long couple days of just traveling and you know trekking around and um we decided that we’re actually to stay in and I’m going to cook a dinner and I’m just going to show you what I’m making um I’m actually taking what the apartment already offers so it’s nothing fancy it’s nothing elaborate it’s just making do with what we have on hand i will show you i’m about to make vegetarian pasta so i’ve chopped up some garlic that he has seen around and it took us about like six because we do like garlic and he had some frozen veggies which always like to start a with a little bit olive oil use some dried basil and just season it with a little bit of salt and a lot of mine cover now we’re just gonna make pasta so i’m just waiting now for my pot of water to boil so a trip has finally come to an end I’m a little sad to be leaving to be quite honest I had a fantastic time it was a long journey but it was well worth the 14 days of traveling throughout the countries and experiencing the different landscapes and temperatures and weathers and just what nature threw at us so the last couple of days I have been in Copenhagen and the first night that we came kind of like a little scary to be quite honest Copenhagen single ghetto which is a little bit shocking i thought it was any more city but it was still you know great time we had falafel they weren’t that nice to me they seemed a bit upset when I had sent my food back because they put yogurt sauce on it so that put a bit of a damper on my experience on my first night in Copenhagen then our second day was amazing we rented bike and we saw the city and we saw quite a bit actually for one day that just shows kind of how small the city is and we went to the local food market and I had the Colombian vegan hamburger with planting fries and then yesterday we actually did a quick trip to Malmo Sweden and literally was just like about an hour’s trip on train so that just shows how small the countries are and how closely we walked on memo he went to the museum we saw the castle so quite a bit and it was really fun and then we actually went about a half an hour walk to the vegan bar and had a vegan hamburger which was out of this world and then here we are we’re now at the copenhagen airport waiting for our flight back to Reykjavik Iceland and often we go so overall I would say that the Scandinavian countries don’t really have veganism down pat they definitely have vegetarian down pat and i would say iceland and norway were probably my best food experiences and malmö sweden where we obviously had the vegan hamburger um I I would just say I had basically order vegetarian items and try to make them alter it which is fine I never thought once that you know I was going to be absolutely perfect so that is it if you plan on traveling to any of these countries that I’ve gone to again just do your research to see what restaurants are out there look at menus and see what you can get for you alright hi you

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How Many Vegans Are There Really?

Hey it’s Mike here and today we’re gonna take a look around the world it’s something I’ve been interested in investigating for a while and that is how many vegans are there really we’re gonna try our best to get a level-headed estimate of the vegan population of various countries and globally some of those countries are gonna be easier than others and some have definitely been exaggerated without a doubt the numbers are growing and that’s the most important point but what do we really know okay first off surveys are not perfect no matter what we’re gonna be taking a sample of a population and extrapolating that to the whole population we don’t have nanorobots counting every single person who’s vegan moment by moment not yet at least and there are many other limitations like the sample size itself and what question were they actually asking but for now let’s take our first stop around the world and because plant-based news is based in the UK let’s stop in the UK plant-based news itself did report on that massive 2-year rise in veganism that you probably heard about and so we’re gonna examine that a little bit closer right now this was referencing the newer compare the market.com survey on environmental habits called cars against humanity to a slightly older vegan society survey which had a completely different sample and was not asking the same people the first survey by the vegan society asked 10,000 people in 2016 and got a result of five hundred and forty thousand vegans compare the market asked two thousand people in 2018 and got three and a half million people or over five percent of the population which is massive I’m gonna have to rain on the parade just a little bit for a second Dominika pious eka the PR person at the vegan Society said they quote would be delighted if this increase was the case but realistically we have no reason to think numbers have increased to that extent she mentions that it was not a survey intended to determine the population of vegans instead it was just one to investigate environmentally-friendly habits in particular she says quote there were no cross-check questions asked to confirm the self declared vegan statement and it was easy to misunderstand the question as asking about environmentally habits rather than lifestyle choices you know they didn’t ask things like do you eat eggs which if they say yes obviously they’re not vegan there are many things that can go wrong with a survey like this perhaps there dentally selecting for more forward-thinking urban populations that are more likely to be vegan or maybe people wanted to appear vegan when they actually weren’t hashtag stolen vegan valor so it’s likely that they either got an accurate number from a inaccurate sample or they just got inaccurate answers either way something’s fishy no offence fishes all this being said I do think that the vegan society’s number of 540,000 is out of a date just a couple of V January’s would be pushing it closer to 70,000 based off their reported numbers looking to Google Trends for the search term vegan in the UK we can see that it has grown two and a half fold since the vegan society survey so if the interest on the internet mirrors the vegan population then between 2016 and 2018 we probably went from five hundred forty thousand UK vegans to something more like 1.3 million UK vegans which is still great not three and a half million but still great alright now we’re gonna look at my home country which despite what many people think is not Canada it’s the USA and again we have a bit of a discrepancy between the surveys Gallup did a poll in 2012 they randomly called up about a thousand people and found that two percent of people were vegan then a couple years later in 2014 fauna lytx did a survey of 11,000 people there’s more than ten times as many people much more rigorous but they found that only 0.5% of the u.s. population was vegan and the number of vegans definitely did not go down so either Gallup was a little exaggerated in their figure or vana lytx was wrong chances are fauna lytx was right because it was just such a large survey now let’s move on to a newer one you probably heard about a massive surge in vegans in the u.s. that mirrors that of the UK well from research and markets in 2017 their food trends report said quote 6% of US consumers now claim to be vegan up from just 1% in 2014 that would be a lot of vegans that would be 20 million vegans the problem is they were not transparent in their methodology or their sample size heck it cost thirty five hundred dollars just to look in it so it’s kind of like looking at a black box here we don’t know where they got that 1% figure in 2014 either it could be super rigorous we just don’t know looking at the Google Trends in time period from 2014 to 2017 we do not see anything that would reflect a six-fold increase however we do see a pretty impressive two and a half fold increase so fauna Linux was accurate in 2014 that puts us at about 4 million vegans in the US are one point two five percent of the population which i think is a fair estimate for much of the Western english-speaking world yeah one point two five percent might sound a little low but remember we’re talking about all of rural America we’re talking about the entire South yeah we might have some liberal cities with 10% of the population being vegan in certain areas but rural Mississippi might have like point zero zero one percent in the end we’re looking at a range whether it is fauna lytx with their one point six million or my estimate of four million or gallops two percent which puts us about six and a half million either way it’s growing and that’s what’s important all right let’s move on to the next country which is Australia I know many of you are Australian the sad part is we don’t have any hard data any good surveys from there the closest we have is a reported rise in vegetarians and low meat eaters from 9% in 2012 to 11% in 2016 but that doesn’t really tell us that much about vegans however back to Google Trends in Australia we do see a five-fold increase in vegan searches from 2012 until now which is huge and if we take that 1.25% figure that I came up with earlier we’re looking at about 300,000 Australian vegans down on death all right now before we move on to another country there’s something about these three countries that I want to mention and that has to do with how I’ve heard many people say Oh paleo is more popular than vegan well vegan food and living through some of the Google Trends up comparing paleo to vegan and in all three of these countries vegan is much more popular the UK the US and Australia okay moving on to the next country which is Canada oh Canadia sadly again we do not have a super concrete vegan number but the Vancouver Humane Society found that there are about 12 million Canadians that were either vegetarian or trying to reduce meat consumption not telling us a lot about vegans so please next time ask us to rate question hello there have you ever thought about possibly not consuming a little bit of meat any time and five years that’s like 40 percent of the population Carla now that’s progress sponsored by Canada but I think Canada fall is a pretty close trend to the u.s. in terms of their dietary choices so if you look at that one point two five percent again that’s 450,000 Canadian vegans now I want to move on to the interesting case of Israel you may have heard some crazy numbers you’ve probably heard five percent I’ve heard as high as ten or twelve percent but that five percent came from a Channel 2 News survey which was likely not super rigorous or huge and could have possibly selected for a more vegan population however in 2016 the bureau of statistics in israel found that the population was about two percent of vegan now assuming that that was an accurate figure as of 2016 is probably the most rigorous we can also look to Google Trends for Israel in terms of the term vegan I know they speak Hebrew there but still can show a proportional increase in interest well it raised by about 50 percent which puts us at 3% of Israel and at 8 million people that’s about 250,000 vegans all right now let’s move on to some other countries we don’t have time to look at the methodology of every survey here and they will be linked below but let’s start with Austria and in 2013 0.5% of them appeared to be vegan which is about 40,000 people in Belgium as of 2016 there were about 34,000 vegans in Germany as of 2016 also combining to survey is one that was 0.1 and one that was one percent of the population we’re looking at about 400,000 vegans in India we have an interesting case the government said as of 2005 1.6 percent of the population was not consuming any enoy products which is ridiculously massive and that would be like 20 million vegans we’ll talk a bit more about that a second in Italy we have a range of 0.6 to 3% in 2015 which averages to 1 million Italian vegans it seems a little high maybe I’m wrong I don’t know then we’ve got the Netherlands as of 2014 we’re looking at about 45,000 vegans or 0.27% Sweden as of 2014 we have allegedly 4% vegan which is super high and that would put us up at 400,000 Swedish vegans which seems high let me know if you live there and finally we got Swiss which as of 2016 appeared you have about 83,000 vegans and I know this is not a survey but in terms of my channel in other countries I’m seeing a surprising amount of viewership from some countries such as Finland and Czechia and Romania and Greece which is pretty understandable but also Brazil which is awesome so hey everybody hey there okay so now we have to ask the question what is the global population of vegans no such information exists so we’re gonna do some really bootleg estimations right here right now the first thing what we’re gonna take here is the question can we get a reliable connection between the population of vegans and the amount of google searches for the term vegan within a country we can then take the number search globally and figure out a global figure there at least for the english-speaking world with the browser plug-in keywords everywhere we can get a rough monthly snapshot of the amount of times a vegan was searched in particular countries thankfully they’re ones that we have been investigating already for the US alone we are looking at about three hundred thousand searches for the term vegan each month if we take what I think is an accurate figure of 4 million vegans in the u.s. then that corresponds to about 7 percent of the vegans so there are 7 percent as many searches as there are vegans in the US for the UK there are about 60,000 searches for the term vegan a month and looking at our various estimations for vegans that 7% figure seems reasonable so I’m gonna stick with it now globally we have about eight hundred and twenty thousand searches for the term vegan every month and with that 7 percent figure that means that we have about 11 or 12 million vegans in the english-speaking world but in case you didn’t know only about 20 percent of earth speaks English and looking back to India that would be 20 million vegans if their survey is right but I think a possibly more accurate number is Jane’s there are about 4.5 million genes whoo religiously abstain from animal products and there are also countries that don’t necessarily have access to Google not that they’re english-speaking but China has restricted access to Google they also don’t have a good term for vegan but for some scale if just 0.1 percent China was vegan that’d be like 1.4 million vegans but I want to go at this from two completely different angles to try and get a more accurate answer and that other angle would be adding up all of the countries that we’ve looked at all the surveys we looked at in the video earlier and that lands us at about 8.3 million without India I’d be 28 million with India and if we want to just count the Janes which might be the most accurate it’s about 12 million vegans however that is throwing out most of the world we’re not counting South and Central America we’re not counting China or Southeast Asia Russia Africa the Middle East basically we’re not counting most of the world however those areas likely have lower populations of vegans and that’s the reason that we have vegan numbers in these other places because they have a higher amount of vegans now looking at both of these incomplete pictures of the vegan world which probably hover at around half or two-thirds of all the people that are vegan I think a fair number to throw out there would be that we have about 15 million vegans in the world which is about one half of one percent of the world’s population that’s my best guess at least in the end we need more data we especially need more of those surveys that are over 10,000 people which are likely more accurate given that a lot of the smaller ones especially the ones that don’t disclose their methodologies tend to be superhighway higher than we would have reason to believe you know maybe they accurately reflect some urban areas but probably not the countries that they’re being extrapolated to and if you live in a country that has no data go out and make your own survey or reach out to a local vegan organization or start a local vegan organization and try and make one that has a good variation in the population and very clear questions and so forth alright once again I’m not trying to be a buzzkill by shooting down those higher vegan percentages we just need to take a level-headed look at this and let me know down below if you live in one of these countries and if the numbers that I threw out there seem inaccurate too high or too low and finally feel free to follow plant-based news on all of those social media platforms and of course follow my channel Mike the vegan all right that’s it for today thank you for watching and I’ll see you next